Editorial Reviews
Book Description
In today's overcrowded industries, companies constantly struggle for a share of the market. Competition is fierce--a bloody "red ocean"--and the profit pool is forever shrinking. Introduces a new approach to success by creating "blue oceans"--uncontested market spaces within undefined boundaries. Sets out the basic principles of blue ocean strategy.
In today's overcrowded industries, companies constantly struggle for a share of the market. Competition is fierce--a bloody "red ocean"--and the profit pool is forever shrinking. Introduces a new approach to success by creating "blue oceans"--uncontested market spaces within undefined boundaries. Sets out the basic principles of blue ocean strategy.
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